| Just a few years ago, organic food in Singapore used | | | | organic food regularly. They usually buy large |
| to be unheard of and had an infamous reputation for | | | | quantities of oat and organic brown rice to |
| being indifferent from traditional foods. However, | | | | supplement their typical asian diet of rice. Some of |
| ever since the major epidemics that had happened in | | | | the organic food stores in Singapore are finding it |
| the world including Sars and the avian flu, people are | | | | hard to keep their organic food in stock even, |
| starting to look for alternative health food to | | | | because the demand for such organic food is high. |
| supplement their diets because they believe it can | | | | Many of these people perceived receiving health |
| boost their immunity system. | | | | benefits and an improved immune system from |
| Hence, organic food is now making inroads rapidly in | | | | drinking organic fruit juice and eating organic |
| Singapore and has even extended its reach to | | | | foodstuffs. |
| heartland areas. It used to be only large super | | | | Traditionally, organic food in Singapore are imported |
| markets have an organic food corner but nowadays, | | | | from Australia, New Zealand and the United States, |
| even the small supermarkets in the suburbs stock a | | | | with the U.S being the major exporter and bringing in |
| wide range of both locally grown Singapore organic | | | | the bulk of organic food into Singapore. However, |
| food and imported organic foodstuffs too. | | | | due to the increasing demand for a wider range of |
| Although the prices of organic food has not come | | | | organic products, neighbouring countries like Thailand |
| down much throughout the years compared to some | | | | and Malaysia have commited themselves to be future |
| of the other more common food supplies, it still does | | | | sources of organic products which are coming in to |
| not deter most people from trying an organic | | | | Singapore. |
| product or two. These people, although they make | | | | With the recent government master plan of |
| up a small group in compared to the general | | | | attracting more foreign talents into Singapore, more |
| population, they are very loyal to the organic brands | | | | and more foreign talents are forming a sizeable |
| that they consume. In fact, the total revenue from | | | | expatriate community here. These large expatriate |
| these group of people can support the 50 organic | | | | communities made up mostly of Western and |
| food stores in Singapore. An approximate spending | | | | Japanese professionals and their families also |
| figure on the organic food market in Singapore is | | | | purchase organic products on a regular basis. |
| around $6 million to $10 million dollars annually. | | | | Singapore is becoming one the most important |
| The market of organic food in Singapore are both | | | | markets for organic food. However, as a whole, the |
| accepted widely by both the young and the old in | | | | market for organic food in Singapore is still growing |
| Singapore. A survey found out that the younger | | | | but its set to increase dramatically in the coming few |
| crowd consisting of professionals, managers, | | | | years. |
| entrepreneurs and young business people consume | | | | |