| Beverage Trends of Yesterday… Today… & | | | | extracts”, or “Fruit-sweetened”. Many |
| Tomorrow!!! | | | | consumers prefer natural fruit sweeteners because |
| | | | they are produced using a purely natural process, |
| | | | | without any chemical or enzymatic additives. |
| All those old fashioned Whisky with soda, Rum | | | | Fresh fruit juices and vegetable purees will not only |
| & cola days are now taking back seat due to | | | | add the taste, will also contribute the refreshing and |
| monotony in style and making of these drinks | | | | nourishing character to the beverage. |
| don’t you think so… Cocktails being served in | | | | Fruit Portions |
| same age old glassware with non edible fancy | | | | Fruit portions are redefining the way people enjoy |
| garnishes may become history in the coming years. | | | | fruit. This healthy, drinkable format ranges from the |
| Isn’t it so… | | | | classic fruit smoothie to fruit “shots” in small |
| Now it’s a time for cocktail shots, test tube | | | | servings. A definitive factor is the concept of being |
| cocktails, etc. Finally some fascinating and exciting job | | | | able to consume the minimum daily intake of 400g |
| for beverage manufacturers and beverage trend | | | | (five portions) of fruit and vegetables, as |
| setters. | | | | recommended by international nutritionists, in a |
| Markets worldwide are being shaped by the | | | | practical, drinkable format. This approach is supported |
| “health & wellness” megatrend. This | | | | by numerous, international “5 a day” |
| includes the beverage sector, where growing | | | | campaigns, some of which are coordinated |
| consumer demands for health-promoting products | | | | governmentally. |
| have had a major impact on manufacturers’ | | | | |
| product line policy. | | | | These fruit portions concepts have a prime market |
| Innovations that are successful today meet the | | | | position, and are based mainly on pure, natural |
| following requirements: | | | | ingredients such as selected juices (not from |
| | | | | concentrate), fruit purees or fruit pieces, which are |
| More consumption - Low Calorie | | | | made into tasty, high-quality drinks with no added |
| For an increasing number of consumers, healthy | | | | preservatives or sugar. Smoothies contain 100% fruit, |
| nutrition is a major concern. The calorie content of | | | | and fruit shots in small portions are often more highly |
| foods and beverages is therefore of particular focus. | | | | concentrated. |
| Daily menus should not only be balanced, but as "light" | | | | Fruit Portions |
| as possible. The food industry is faced with the | | | | Fruit portions are redefining the way people enjoy |
| challenge of developing products that taste like they | | | | fruit. This healthy, drinkable format ranges from the |
| are sweetened with sugar, but have considerably | | | | classic fruit smoothie to fruit “shots” in small |
| fewer calories. | | | | servings. A definitive factor is the concept of being |
| Cocktails with spices and condiments will burn the | | | | able to consume the minimum daily intake of 400g |
| calories of the drink as well as balance the taste of | | | | (five portions) of fruit and vegetables, as |
| the drink. Spicy cocktails will enable the customers to | | | | recommended by international nutritionists, in a |
| drink more and more with low calorie intake. | | | | practical, drinkable format. This approach is supported |
| | | | | by numerous, international “5 a day” |
| Sweetness from Fruits | | | | campaigns, some of which are coordinated |
| As part of a balanced diet, consumers are | | | | governmentally. |
| increasingly demanding products sweetened with the | | | | These fruit portions concepts have a prime market |
| natural sweetness of fruits, rather than refined sugar | | | | position, and are based mainly on pure, natural |
| or artificial sweeteners. Natural sweetener is being | | | | ingredients such as selected juices (not from |
| used more and more frequently in still fruit juice and | | | | concentrate), fruit purees or fruit pieces, which are |
| near water drinks, categories in which manufacturers | | | | made into tasty, high-quality drinks with no added |
| are concerned about the naturalness of their product. | | | | preservatives or sugar. Smoothies contain 100% fruit, |
| The labels on products containing natural fruit | | | | and fruit shots in small portions are often more highly |
| sweeteners often carry claims such as “No | | | | concentrated. |
| added sugar”, “Sweetened with fruit | | | | |